In order to effectively communicate who you are and what you do as a business and attract your ideal customers and clients, you will need to define and clarify your brand. I used the Brand Story Challenge to help me achieve that goal last year with my main brand name, Inspired 4 U Ministries LLC. The Brand Story Challenge, created by Strategic Brand Advisor Jennifer Kem, is 10 days of high-power prompts that help you tell your unique story and get, seen, heard and paid. I’m a grateful witness, participate and a beneficiary of its results!
After joining the ‘For Serious Goal-Diggers’ accountability group to help me stay committed to setting and accomplishing my goals, instead of losing myself in completing client needs, I decided to create a separate entity for my publishing services instead of leaving it as a blurb on my main website. These decisions happened to correspond with the start of the third round of Brand Story Challenge. A couple of the women in the accountability group had joined and I thought … what better way and time to boldly branch out into the deep and seriously build the brand of Inspired 4 U Publications.
In building this new website and re-purposing my Facebook page from publishing book to publishing business, I share my Brand Story Challenge responses on my blog and social media posts. I invite you to read my 10-day journey in the subsequent blog posts and be Educated, Encouraged and Empowered to take inspired action in your own life.
NOTE: The American Marketing Association defines a brand as “A name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. The legal term for brand is trademark. A brand may identify one item, a family of items, or all items of that seller. If used for the firm as a whole, the preferred term is trade name.”